Build a name people remember.
BrandNameLab is a practical library for founders, creators, and small teams. Learn how to name a business, build brand presence, and protect the work with trademarks.
We turn the messy naming process into a repeatable system: strategy first, creative exploration second, then legal and channel checks before you commit.
Our goal is simple: help you pick a name that feels premium, fits your audience, and holds up when you scale.
Score a name, generate domain-style ideas, then follow the step-by-step naming and trademark articles to finalize your shortlist.
Featured articles
View allSo you’ve done your research, avoided the above nine mistakes, and you have a name you’re ready to run with. The last mistake to guard agai…
Starting a business can be a very personal journey, and many founders feel a strong sense of ownership over decisions like naming. But a ma…
You come up with the perfect name – only to find out someone else thought of it first. If you fail to check trademarks and domain availabil…
In branding, shorter is often stronger. A big mistake is choosing a long-winded name or one with too many words. This could be a multi-word…
Creativity is great, but getting overly creative with spelling can backfire. Some businesses try to stand out by altering common words in u…
On the flip side of being too specific is the mistake of choosing a name so generic that it says nothing unique. These are names like “Qual…
One of the biggest naming blunders is choosing a name that’s too narrow or restrictive, such that it hampers your future growth. This often…
Choosing the perfect name for your business is a challenge, but it’s also an opportunity to define how the world sees your brand from day o…
Your business name is the single most important identifier of your company – it’s often the first thing customers encounter and the one bra…
Even with the best process, it’s easy to stumble into some classic naming mistakes. Be mindful of these common pitfalls as you choose your …