Brand naming, strategy, and growth
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So you’ve done your research, avoided the above nine mistakes, and you have a name you’re ready to run with. The last mistake to guard agai…
Starting a business can be a very personal journey, and many founders feel a strong sense of ownership over decisions like naming. But a ma…
You come up with the perfect name – only to find out someone else thought of it first. If you fail to check trademarks and domain availabil…
In branding, shorter is often stronger. A big mistake is choosing a long-winded name or one with too many words. This could be a multi-word…
Creativity is great, but getting overly creative with spelling can backfire. Some businesses try to stand out by altering common words in u…
On the flip side of being too specific is the mistake of choosing a name so generic that it says nothing unique. These are names like “Qual…
One of the biggest naming blunders is choosing a name that’s too narrow or restrictive, such that it hampers your future growth. This often…
Choosing the perfect name for your business is a challenge, but it’s also an opportunity to define how the world sees your brand from day o…
Your business name is the single most important identifier of your company – it’s often the first thing customers encounter and the one bra…
Even with the best process, it’s easy to stumble into some classic naming mistakes. Be mindful of these common pitfalls as you choose your …
In the past, naming a business meant a lot of whiteboard sessions and flipping through dictionaries. Those still work, but you also have ne…
Naming can feel overwhelming – you have literally endless possibilities. Approach it like any creative project with a mix of strategy and i…
There’s a lot of debate about what style of name works best. Some entrepreneurs prefer descriptive names that immediately convey what the b…
Introduction: Naming your business is more than a creative brainstorming exercise – it’s a strategic decision that can shape the entire tra…
Blog posts are the backbone of content marketing 40 . An active blog does wonders: - SEO boost: Each blog post adds more pages for Google t…
• Focus on being clear and helpful, not on gimmicks. Answer questions fully so Google prefers your pages 28 . • Choose a few business-relev…
- TikTok’s power lies in trends and authenticity. Make videos that feel genuine, not overly polished. - Stay consistent: Post regularly (a …
TikTok skews very young 22 , so tailor content accordingly. But “young” doesn’t just mean teens – it includes up to the mid-30s. Decide who…
Authenticity wins on social media. Share stories about your team and journey, not just promotions. When customers comment or message you, r…
Personal Branding 101: How to Brand Yourself Online Ever Googled your own name? What comes up is your personal brand – the sum of how you p…
Securing a trademark is essential for any serious brand. A registered trademark grants exclusive rights to your brand name, preventing othe…
Building a strong brand on Instagram means more than just posting pretty pictures – it’s about creating a cohesive identity that attracts f…
Building a brand from scratch can be daunting – but today’s entrepreneurs have a powerful ally: AI. Artificial intelligence offers tools to…