2. Blogging: Your SEO and Authority Powerhouse

Blog posts are the backbone of content marketing

An active blog does wonders: - SEO boost: Each blog post adds more pages for Google to index. DemandMetric reports that sites with blogs get 434% more indexed pages and 97% more inbound links. More indexed pages means more opportunities to rank for various keywords.

• Lead generation: Companies with regular blogs generate 67% more leads per month

Think of each blog as a magnet that brings interested visitors to your site.

• Thought leadership: High-quality articles position you as an authority. If you consistently solve reader

questions in your field, your brand becomes a trusted source. For blogging success, consistency is key. Maintain a schedule (e.g., publish a new post weekly or bi-weekly) and stick to it. Prioritize depth over frequency: a well-researched, comprehensive post beats multiple shallow ones. And always aim for high quality – include images, infographics or charts to break up text and engage readers. After posting, share each blog across your social channels and email list to amplify its reach.

Blogging Best Practices

Use clear, descriptive headlines and subheads.

Incorporate relevant keywords naturally (this also feeds back into your SEO strategy).

End with a call-to-action: ask readers to leave a comment, subscribe, or check out a service.