2. Understand Your Audience on TikTok
TikTok skews very young
22 , so tailor content accordingly. But “young” doesn’t just mean teens – it includes up to the mid-30s. Decide who you’re trying to reach (e.g. Gen Z, young Millennials) and research their interests. Perform some TikTok market research: scroll the Discover page, check trending hashtags, and note which accounts your target age follows. Also, use TikTok’s analytics (available once you have 100 followers) to see the demographics engaging with you.
- Create Viral-Worthy Content
On TikTok, authenticity and creativity rule. Start by observing what is trending: browse the “For You” page and TikTok Discover to see popular sounds, challenges, and creators . Learn the formats: short funny skits, product demos, before-and-after clips, or “how-to” tips. Then test your own twist on them. Here are 24 some tips: - Be authentic: Show your brand’s personality – behind-the-scenes footage or day-in-the-life clips can work well.
- Make it short & punchy: TikToks are usually 15–60 seconds. Grab attention in the first few seconds.
- Use trending music or sounds: Incorporating a trending audio clip can help your video get discovered.
- Post consistently: TikTok rewards regular posting. SproutSocial recommends starting with 2-3 times per
week at least 25 (TikTok itself suggests up to 1–4 times daily). More content = more chances for a hit.
Remember, not every video will go viral, but consistency and creativity increase your odds. If one style of video (say, a quick “tips” clip) performs well, do more of those. Don’t be afraid to show humor or emotion – users love to feel something.