Keep It Real and Responsive
Authenticity wins on social media. Share stories about your team and journey, not just promotions. When
customers comment or message you, respond quickly and helpfully. This two-way engagement makes your followers feel valued and heard. According to experts, asking for feedback and acting on it shows customers you care 21 – a powerful loyalty builder.
Key Takeaways: - Be consistent: Use the same brand visuals and voice on all channels to build recognition.
- Focus on your niche: Engage the audience most likely to buy, rather than trying to please everyone
14 .
- Quality content: Provide value—educate or entertain—rather than just selling. Use content pillars to stay
on message.
- Engage regularly: Respond to followers and encourage interaction to build trust and community.
By following these strategies, small businesses can turn social media into a powerful branding tool. Even with modest resources, consistency and authenticity allow you to reach new customers and keep them coming back 10.
Next up: Learn how to harness the power of TikTok. In TikTok Marketing, we cover using viral videos to boost your brand’s visibility and engagement.
TikTok Marketing 101: Using Viral Videos to Boost
Your Brand
TikTok isn’t just for dance challenges – it’s a huge branding opportunity. With over a billion users and meteoric growth, TikTok’s short-form videos can make even small brands go viral overnight. For example, in one survey, nearly 7 in 10 teens used TikTok in a given month. If your target audience skews young (or even the slightly older millennials), TikTok should be on your radar.
TikTok’s audience is very young: about 67% of 18–19-year-olds use TikTok, and 56% of 20–29-year-olds
. This
chart (source: Statista 2023) shows the share of each age group on TikTok.