Key Takeaways:

• TikTok’s power lies in trends and authenticity. Make videos that feel genuine, not overly polished.

• Stay consistent: Post regularly (a few times a week at minimum) to grow momentum .

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• Use sound and sight: Tap trending sounds, use bright visuals, and captions. Keep it mobile-friendly

(vertical video).

• Engage with your community: Reply to comments on your videos and encourage duets or stitches from

followers. By creatively using TikTok, even small brands can see big results. For inspiration, look at brands “killing it” on TikTok – and then put your unique spin on what you learn 27.

Next up: Now that you’ve boosted your visibility, learn how to make sure people find you on Google. Read SEO Basics for Entrepreneurs to get your brand on page one of search results.

SEO Basics for Entrepreneurs: Get Your Brand on

Google’s Front Page

Want your business found online? Search Engine Optimization (SEO) is how you climb Google’s rankings.

While SEO can seem technical, the fundamentals are straightforward and can drive major traffic to your website. A simple start: identify your brand’s top customer questions and answer them clearly on your site. As one guide explains, modern search often shows AI -driven summaries or quick answers, so your content should focus on clarity, authority, and direct answers to customer questions. In short, make your site the most helpful resource for what you do.