Key Takeaways for Front-Page SEO

Focus on being clear and helpful, not on gimmicks. Answer questions fully so Google prefers your

pages.

Choose a few business-relevant keywords and use them naturally in titles, headings, and early in the content 29.

Keep NAP consistent and engage in local SEO if you serve a town or city.

Regularly update your site with new useful content (blogs, guides, FAQs) to attract more search traffic. 7 Remember: SEO is a marathon, not a sprint. Small, steady efforts add up. As one expert puts it, small businesses see the best SEO results by being “clear, helpful, and consistent”. Keep improving your site and content over time, and your brand will gradually climb higher in Google’s rankings.

Next up: Now that people can find you, learn how to engage them with great content. In Content Marketing Strategy, we’ll show you how blogging and video can grow your brand’s reach 33.

Content Marketing Strategy: Using Blogging and

Video to Grow Your Brand

In today’s marketing world, content is king. Whether you’re a startup or an established brand, creating and sharing helpful content is one of the most effective ways to attract and retain customers. In fact, 86% of marketers globally plan to maintain or increase their content marketing budgets 38 – and for good reason.

Content marketing pulls customers in by providing value (unlike traditional ads that push messages). The goal is to build trust, educate your audience , and ultimately drive profitable actions.